SS2025
REFRACTING AUTHENTICITY
REDEMPTIVE SS25 "Refracting Authenticity'' explores the neglect of individuals' real needs in the current society and the importance of the pursuit and affirmation of one's self.
Inspired by the movie "Fight Club," the collection profoundly reveals the inner struggles and pursuits of people in modern society. Through a rebellious storyline, the film explores the protagonist's dissatisfaction with his ordinary life and his search for his true self. In this movie, the main character tries to escape his monotonous life by participating in an underground fight club, seeking a more primal and authentic way of being.
Fabric selection is a paramount focus for the brand, as it strives to offer customers fabrics that are not only comfortable but also highly functional.
There is a strong emphasis on incorporating eco-friendly elements into the designs. As part of this commitment, the brand has chosen to utilize SOLOTEX fiber, an imported Japanese yarn known for its exceptional quality and sustainability. The fabric is woven with polymerized fibers, which are made from recycled materials through a special eco-technology. It is petrol-saving, sustainable, and fashion-friendly. Using grains, legumes, straw, bamboo, wood flour, and other biomass as raw materials, new materials are woven that are energy-saving, emission-reducing, environmentally friendly, and durable.
