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REDEMPTIVE's creative style is rooted in the rebellious younger generation, reflecting contemporary issues as inspiration, and reinterpreting the voices of the overlooked in society through fashion to create a design language with both thoughtfulness and impact. The brand is dedicated to redefining contemporary clothing by staying true to oneself and exploring life.


The fashion industry is constantly evolving, and REDEMPTIVE is at the forefront of this evolution. The brand's designer believes that the rebellious nature of the younger generation is often accompanied by a deep concern for the world around them. With this in mind, the brand is committed to researching and exploring the possibilities of high-tech fashion, seeking to integrate innovative technologies into their designs to create a unique and impactful style that speaks to the concerns of the contemporary world.


REDEMPTIVE's dedication to innovation and experimentation has earned them recognition on the global stage. The brand has exhibited at prestigious events such as Paris Fashion Week, where they have showcased their cutting-edge designs to a global audience. Additionally, they were named a finalist for the YU PRIZE Creative Award at Shanghai Fashion Week, further cementing their position as one of the most exciting and innovative brands in the industry today.


The brand has also garnered significant attention from the media, with coverage in publications such as Vogue, WWD, Hypebeast, Time Out, MRRM, and Milk. This attention is a testament to the brand's unique vision and commitment to pushing the boundaries of fashion. By staying true to themselves and exploring life, REDEMPTIVE has created a design language that is thought-provoking and impactful, reflecting the concerns of the younger generation and redefining contemporary clothing in the process.


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